Make More Revenue From The Customers You Already Pay For

Most ecommerce brands lose the majority of the value they pay to acquire. We help 7-9 figure brands fix the lifecycle gaps and quiet revenue leaks that happens after the first purchase.Over $25.14 Million+ generated in customer retention-driven revenue.

531% increase in email revenue → $2.8M generated in 12 months

Our Portfolio

Our Solution

Data Driven Retention Systems

We have mastered the art of reading & understanding your customer's data!Our Data Driven Retention System is your most effective way to consistently increasing annual revenue and customer's LTV with as little ad-cost as possible.In as short as 60 days, you would start seeing the results of our custom Data Driven Retention system built specifically for your own brand to increase how much revenue you get from each website visitor, while consistently bringing back old customers.

1.

Identify Where Your Revenue Is Being Lost

We break down your customer data to pinpoint exactly where your lifecycle is leaking repeat purchases.This shows us:
- who buys once but never returns
- where engagement drops off
- and which gaps are costing you revenue

2.

Map a Lifecycle System That Drives Repeat Purchases

We design a clear lifecycle roadmap tailored to your brand — built around how your customers actually behave.This includes:
- when to trigger flows
- how campaigns support them
- and how each stage moves customers toward their next purchase

3.

Rebuild Your Email & SMS Into a Revenue System

We implement everything — from flows and campaigns to segmentation and design — aligned with your lifecycle strategy.The result:
- a system that works together
- not disconnected emails competing for attention

4.

Turn Retention Into a Predictable Growth Channel

We continuously track performance, test improvements, and refine your system to increase repeat revenue over time.So instead of guessing:
- you know what’s working
- and where to scale next

Your Partner in Customer Retention Success

Our email designs marry functionality with your specific brand aesthetics

God is in the Details: Our Success Stories

See how our Data Driven Retention Systems have helped our partner brands generate massive recurring growth.

1,186% Growth in Revenue in 45 Days (Beverages Niche)

This brand had an almost inactive email list of 4,000 subscribers.
They usually sent infrequent, un-targeted email blasts to a fraction of their audience causing low engagement & conversion rates.We partnered up and after implementing our Data Driven Retention Systems as soon as we could...We boosted sales by 1,186% in the first 45 days.Revenue growth increased rapidly from 2% to 40% within the first 45 days.We executed a highly effective BFCM strategy, maximizing revenue from the previously underperforming email list.

461% Growth in Revenue (Clothing brand with 1 SKU)

Email formerly generated only about $30 - $50K extra of the total store revenue on average and the brand owner thought that was due to having ONE type of product.
They had almost zero list growth except for buyers entering into the list from checkout.We partnered up and after implementing our Data Driven Retention Systems...Email revenue increased significantly within the first 60 days, adding $108K from the best-perfoming automation email flow.We achieved a super-fast List Growth with a 10-12% email capture rate.Consistent customer LTV growth meaning thousands in extra annual revenue from email campaigns.

360% Growth in Extra Revenue in 90 Days

This brand had weak email flows leveraging zero customer data.
Their previous campaigns relied on generic AI copy and were inconsistent.
Retention growth was slow & thousands of dollars were potentially lost monthly.We partnered up and after implementing our Data Driven Retention Systems...11 core revenue-driving flows were set up tailored to the customer journey, from first contact up to the third purchase and churn period.We maintained a consistent campaign sending cadence for different customer segments depending on their journey.Our Data-driven Retention systems achieved over 360% growth in extra sales, generating more than an extra half million in the first 90 days.

What Most Agencies Do

  • Run monthly campaigns.

  • Not familiar with the customer journey and real time data.

  • Generic copy and paste email marketing playbooks

  • Aren't aware of conversion rates & don't track crucial metrics.

  • Minimal AB Testing

  • Short term focussed strategy.

What We Do Differently

  • We fix the system those campaigns sit on.

  • We create personalized campaigns based on your brand’s unique positioning and customer data.

  • We focus on key conversion metrics and continuous tracking to ensure every campaign is effective.

  • We conduct extensive A/B testing to maximize performance

Trusted By Founders of Multi 7-8 Figure Brands

We always pride ourselves in providing exceptional growth that keeps our partners always satisfied

Meet Our Founder

Hello there, Welcome to Potterflow!I'm Olamide and I founded Potterflow to transform how businesses connect with their audiences.Naturally curious, I've spent the past two and a half decades exploring the digital world. From tinkering with computers as a kid to diving into the arts, marine engineering, data science, human psychology, and finally, marketing, I've developed a deep and diverse understanding of what makes things tick.With a proven track record and a commitment to excellence, we know what works at Potterflow, and we're here to precisely leverage that knowledge for you.Book a call and let's create something phenomenal together!

Reach Out, We Don't Bite

Think you're a good fit? Book a quick call with us below and we'll be happy to answer any more questions, or reach out to our email on the footer section.

© Potterflow. All rights reserved.

Partner Program

For Operators Whose eCom Clients Keep Asking About Email & SMS

Potterflow builds email & SMS customer retention systems for 7–9 figure DTC brands.
Your ecom clients need email & SMS. Send them to us.
Take 50% of revenue for the first 3 months.

We don't do paid ads, web, branding, CRO, SEO or anything else outside customer retention — so there's structurally no path to upselling them into your services. Just a clean swap.

What We Do / (Don't Do)

We stay in our lane. That's the deal.
Potterflow does one thing:Customer Retention Systems For 7–9 Figure DTC Brands.

What that means:

  • Email Service Provider setup and rebuilds (Klaviyo / Attentive)

  • Email + SMS customer lifecycle flows — welcome, abandonment, post-purchase, etc.

  • Segmentation, CLTV modeling, retention reporting.

  • Monthly Email Campaigns

What we don't do:

  • Paid ads — Meta, Google, TikTok, any of it

  • Shopify builds, web dev, or landing pages

  • CRO or A/B testing infrastructure

  • Branding, creative direction, or copy outside our owned channels

  • SEO or content marketing

  • Influencer or affiliate management

That's the whole menu.If your client needs any of what we don't do, we send them back to you.
In writing, in our onboarding doc.

The Offer, In Plain Numbers

50% of our revenue, first 3 months.Refer a brand. If they sign with us, you earn half of everything we invoice them for the first 3 months of the engagement.No cap. No tiers. No "qualifying revenue" asterisks.

The Numbers, Worked:

  • $3k/month retainer × 3 months = $9k. Your cut: $4.5k.

  • $5k/month retainer × 3 months = $15k. Your cut: $7.5k.

  • $20k three-month rebuild project. Your cut: $10k.

How It Works Mechanically:

Attribution: Any brand you intro converts within [90 days] of first contact. After that, the window closes — but if it's a slow-burn deal we're tracking, we'll tell you, and you'll still get paid.Payment: We pay you monthly, in arrears, as the client pays us. Same day we get paid, you get paid.The 3-month clock: Starts the day the first invoice is paid, not when work begins.No clawback: If the client cancels in month 2, you keep what we paid in month 1. We eat the rest.No minimum deal size: Whether it's a $4k audit or a $20k/month retainer — same 50%, same terms.You get a referral dashboard: Live view of every brand you've intro'd, where they are in our pipeline, and what you've earned. No begging for updates.

What We Don't Do:

  • We don't pay finder's fees on cold names. The intro has to be warm — a real email or DM that loops the three of us in. If you send us a list of brands and we close one independently, that's our deal, not yours.

  • We don't pay on referrals we were already in conversation with. If there's overlap, we tell you upfront and you decide if you want to walk.

  • We don't lock you into exclusivity. Refer to whoever else you want. We compete on the offer, not on contract clauses.

From Intro To Paid in 4 Steps

1. You Make The Intro.

Warm email or DM. Loop the three of us in. One sentence on why you think they're a fit is plenty — we'll take it from there. No forms, no portals, no "submit a lead" workflow. If you'd rather just send us their name and ask us to reach out cold, we won't — that's not a referral, that's a list, and we don't pay on those.

2. We Run The Audit Call.

Standard 45-minute customer retention teardown. We pull their Klaviyo, look at flow performance, segmentation, CLTV, where the money's leaking. You're welcome to join — some partners do, most don't. Your call. After the call, we send the client a written audit and a proposal if it makes sense. If it doesn't, we tell them, and we tell you.

3. They Sign. You Get Paid.

The day the contract gets signed, you're in the dashboard. The day we get paid each month, you get paid — same day, not net-30, not "end of month." If the deal doesn't close, you owe nothing, we owe nothing, and you keep the relationship with the client.

4. We Stay In Our Lane.

On signing, the client gets a written onboarding doc from us that says, in plain English: Potterflow doesn't do paid ads, web, branding, CRO, or strategy work outside retention. For any of that, talk to [Partner]. We'll cc you on it. So if six months in they ask us "hey can you also handle our Google Ads?" — we don't say "let me think about it." We say "talk to [Partner]."

What You'll Get On An Ongoing Basis:

  • Live Notion dashboard: every brand you've intro'd, where they are, what you've earned.

  • Monthly progress note: short paragraph on the client's wins. Not a full report. Just enough that when you bump into them at a dinner, you sound informed.

  • First dibs on case studies: if the client lets us write one, you're named as the referring partner. Bonus marketing for you.

Receipts

We could fill this page with five-star quotes. Here are some numbers instead.

360% Growth in Extra Revenue in 90 Days

This brand had weak email flows leveraging zero customer data.
Their previous campaigns relied on generic AI copy and were inconsistent.
Retention growth was slow & thousands of dollars were potentially lost monthly.We partnered up and after implementing our Data Driven Retention Systems...11 core revenue-driving flows were set up tailored to the customer journey, from first contact up to the third purchase and churn period.We maintained a consistent campaign sending cadence for different customer segments depending on their journey.Our Data-driven Retention systems achieved over 360% growth in extra sales, generating more than an extra half million in the first 90 days.

461% Growth in Revenue (Clothing brand with 1 SKU)

Email formerly generated only about $30 - $50K extra of the total store revenue on average and the brand owner thought that was due to having ONE type of product.
They had almost zero list growth except for buyers entering into the list from checkout.We partnered up and after implementing our Data Driven Retention Systems...Email revenue increased significantly within the first 60 days, adding $108K from the best-perfoming automation email flow.We achieved a super-fast List Growth with a 10-12% email capture rate.Consistent customer LTV growth meaning thousands in extra annual revenue from email campaigns.

Who This is For / Isn't For

This works best if you're an agency, studio, or operator who:

  • Has active ecom or DTC clients in the 7–9 figure range — not a pipeline of "maybe one day" prospects

  • Already has the trust to make a real intro, not just forward an email and hope

  • Provides a service adjacent to retention — paid media, web/Shopify, branding, CRO, fractional CMO, SaaS in the ecom stack

  • Has had clients ask you about email & SMS and you've had to refer them somewhere or build it yourself reluctantly

  • Cares more about keeping the client relationship clean than squeezing the highest possible commission

If three or more of those fit, we should talk.

Skip The Call If You're:

  • Another retention agency. Obvious conflict. We'll both have a worse time.

  • A solo consultant or freelancer without ongoing client relationships. The referral economics don't work for either of us.

  • Serving sub-7-figure brands. They're not the right fit for our pricing and you'll feel the friction immediately.

  • Looking for a quick affiliate link to drop in a newsletter. This isn't that. We pay on real intros, not on traffic.

  • Operating in retention-adjacent verticals you'd like us to expand into (Shopify dev, paid ads, CRO, etc.) We don't, we won't, and "but you could just..." conversations aren't a fit.

If you read both lists and you're still not sure — book the call. We'd rather have the 15 minutes and tell you it's not a fit than waste either of our time downstream.

FAQs

  • "What stops you from poaching my client once they're in?"

Three things, in order of seriousness:We don't do paid ads, web, branding, CRO, SEO, or fractional CMO work. There's structurally nothing to poach.The onboarding doc we send every new client explicitly names you as their partner for those services. The client sees it in writing. If we ever broke that, you could screenshot it.The referral economics of this program would die the moment one partner heard we'd done it. We have more to lose than you do.If we'd been the kind of agency that poaches, you'd have heard about it by then anyway.

  • "What if my client already has someone doing email & SMS?"

Two paths.If they have an in-house person or freelancer doing it reasonably well, we'll tell you the engagement isn't a fit and pass. We don't displace working setups for the sake of a deal.If they have someone doing it badly — broken flows, bad segmentation, agency churning through accounts — we'll audit it and show the client the gap. They make the call. If they sign, you get paid the same as any other referral.

  • "How do I know your work is actually good?"

Three options, pick whichever:Look at the receipts above and the case studies linked.Send us one client for a free 45-minute retention teardown — no obligation, no pitch unless they ask. You watch us work in real time.Talk to Ty Frankel @LinkedIn Lab who's already in the program.The first one is fastest. The second one is what most partners actually do before they refer.

  • "What's the catch with 50%? That seems high."

No catch. The math just works because our retention engagements run 6 to 18 months on average, not 3. The 50% comes out of the first 3 months. After that, the entire engagement is ours — and that's where the agency math actually works for us.If we paid less, we know no partner would bother. If we paid more, the rest of our business wouldn't survive. 50% across 3 months is the number where both sides win.

  • "What if I refer a brand and they take 6 months to sign?"

You still get paid. The 90-day attribution window in the offer is when the brand has to enter the pipeline — not when they have to sign. If we're actively in conversation with someone you intro'd, you're in. We'll tell you proactively when a deal is close.

  • "Can I send referrals to multiple retention agencies?"

Yes. No exclusivity, ever. We'd rather earn your referrals on the offer than lock you into a contract that resents us six months in.

  • "What if I want to white-label your work instead of referring?"

We don't white-label. Two reasons: it creates ambiguity about who the client is talking to when something goes wrong, and it removes the structural lane-discipline that makes this program safe for partners in the first place. If you want a white-label retention provider, we're not it, and we'll point you toward two agencies that do that well.